Author of this text want to from successful 4p marketing strategic plan that case made to analyses and announce real estate marketing between market survey and importance of market orientation and present real estate enterprise a normal operation mode 本文从这一成功案例制定的4p营销战略计划，分析并揭示房地产市场营销中做好市场调查和市场定位的重要性，并为还没有尝试过该种营销方法的房地产企业给出一个规范的操作模式。
